What is in a Name

Hello sorry I have not written in a while, I have been busy and distracted. I am trying to get back to being serious about my business and I have a little dilemma. I am not sure that my current name accurately reflects my current business. My business name is now “Crafts by Knight” and I am considering changing it to “Jewelry by Knight” originally I had planed on selling other crafts than just jewelry, but I find that I am only selling jewelry now, so I am considering changing it now. There are many pros and cons to changing the name that I will go through them here in order to try and work it out myself.

pros:
– It will better identify my brand
– the web domain is available

Cons
– I will have to redo all my websites, printed material, email address, etc.
– people won’t know that I have changed my name

I still don’t know what I want to do and would like another person’s opinion, so please let. Kenwood what you think in my comments.

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